Resources
Guides worth reading if you never buy anything
Written for people doing the work. Nothing here is gated, and nothing asks for your email before it tells you the answer.
3 guides across Local SEO, Operations, Business
Local SEO
Why one ranking number misleads you and your client
A local business does not have a single ranking. Here is why the number your rank tracker reports is usually the most flattering one available, and what to measure instead.
8 min read · Updated 17 September 2026
Operations
What to collect before the work starts
A practical list of what to gather in the first week of an engagement, why each item matters, and the access mistakes that cause trouble months later.
9 min read · Updated 17 September 2026
Business
Pricing local SEO work
How to price a local SEO retainer from your own delivery cost and the client's economics, rather than from whatever the last agency charged them.
10 min read · Updated 17 September 2026
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