Agency solutions
Manage local SEO across a client portfolio
Keep each location’s identity, scan baseline and delivery responsibilities clear. Use client records, comparable reports and assigned work to coordinate a larger portfolio.
Reviewed by Agency Pilot ·
Keep location identity separate from account ownership
A multi-location engagement contains many similar names, websites and service queries. Confirm the profile and location behind each observation. Record who owns the business accounts and who can approve local changes. Do not let a shared brand name collapse distinct locations into a single measurement baseline.
Prioritize a repeatable portfolio review
Use Mission Control to review connected client metrics, then open the relevant client record for detail. Keep a consistent query set and scan configuration where ranking comparison is intended. Review missing data, coverage changes and unresolved tasks before interpreting a trend. Record each location’s next action and reporting cadence so the team can follow through.
Make the handoff explicit
For each priority, retain the evidence, owner, dependency and completion check. Use client reports to explain the work at the appropriate level of detail. A portfolio summary should not average away a critical problem at one location. When an external listing provider or client approval is required, show that dependency separately from work the agency has completed.
Frequently asked questions
How do I review several client accounts?
Use Mission Control for connected metrics across clients, then inspect an individual client’s records and reports. Preserve the location and scan settings behind any ranking comparison.
Can I reuse the same baseline for every location?
Use consistent methods, but preserve each location’s actual business identity and relevant service area. A common template does not make unrelated coordinates interchangeable.
How should I price a large portfolio?
Count locations, queries, scan sources, reporting cadence and delivery effort. Use the credit estimator for published usage examples and compare client capacity on the pricing page.