Geo grid rank tracker

Ask most rank checkers where a plumber ranks for "emergency plumber" and they'll search from one spot — the middle of the city, or the business itself. Searching from the business is the most flattering test there is, because proximity is one of the strongest signals in the local pack.

Drive four miles and the same search can put the business off the map. A geo grid runs the search from every point in a grid across the service area, so you see coverage, not a position — and the shape of the red usually explains exactly what the client has been complaining about.

Pick the business (search for it, paste a Google Maps link, or type its name, phone and website), the keyword, the center point, the grid and the spacing. Each point runs its own search from those exact coordinates, records the complete result, and stores where the business landed — or that it wasn't found within your chosen depth.

Points fill in as they complete. When the scan finishes you get the heat map, the average rank and distribution, a ranked list of every competitor that appeared, and the raw result behind every point, with a verify link so you can check any of them yourself.

Top-3 coverage is the share of grid points where the business is in the top three — the ones that win the map pack. Found share is the share of points where it appears at all within your search depth. Average rank on the scan averages the points where it was found; the scan report also gives an overall average in which a point where the business wasn't found counts as one position beyond your depth, so the number never hides what it's counting.

Pins are coloured by rank and grouped into high, medium, low and not found, so a client can read the map without a legend lecture.

Click Analyze on a finished scan and Agency Pilot lines the business up against the five competitors that appear most often: rank, rating, reviews in the last 30 and 90 days, reply rate, photos, primary category, whether the profile is claimed, hours and open-24-hours. Review velocity fills in as review checks finish.

It also pulls search volume, cost per click and 12 months of seasonality for the keyword, related keywords you can scan with one click, and the number of pages the site has indexed. That's usually enough to tell the client why they're losing a side of town, not just that they are.

Three geo-grid report types turn scans into something a client or prospect reads: the Visibility Report (heat maps per keyword, top-3 coverage, weakest directions and missed clicks in dollars), the Competitor Comparison (the business against up to three competitors on the same grid) and Ranking History (coverage and average rank over time). Each carries your logo and colours, can be scheduled weekly or monthly, and tells you when it's opened.

A red map turning green over six months is the clearest retainer justification there is. The history report makes it one link.