Pricing
Plans that grow with your client list
Every plan includes client management, onboarding links, Mission Control, the client portal and payments. Agency adds attribution, conversion tracking, heatmaps, the LeadPulse app, team and client chat, webhooks and AI app connections. Credits pay for the things that cost money every time they run: scans, audits, reports, citations and backlinks.
Choose your plan
Founding agencies: the first 25 agencies get 40% off for life, in exchange for a feedback call and a case study. Claim a spot
Freelancer
For freelancers and solo marketers with a small book of clients.
$39/ mo
$468 billed yearly
Start 14-day trial- 5 clients
- Up to 2 users
- 1,500 credits every month
Includes
- Website tracking script (no session recording)
- Invoices and client payment processing
- Client onboarding links
- Client portal
- Mission Control across every client
- Google and Meta reporting
- Local SEO scans, audits and reports
- Clients, tasks, projects, SOPs and automations
Agency
For growing agencies. Add clients in blocks of 15 as you win them.
$143/ mo
$1,716 billed yearly
Clients come in blocks of 15, with 4,500 credits each month per block.
- 15 clients
- Unlimited users
- 4,500 credits every month
Everything in Freelancer, plus
- Script and server-side tracking
- Session video recording (optional add-on)
- Heatmaps
- LeadPulse app for you and your clients
- Desktop screen recorder app (Mac)
- Lead attribution
- Conversion tracking and reporting
- Client lead notifications
- Internal team chat
- Client and customer chat
- Estimates and recurring invoices
- Automatic payment reminders
- Webhooks
- MCP connection for AI apps like Claude and ChatGPT
Powerhouse
For established agencies running a large book.
$397/ mo
$4,764 billed yearly
Start 14-day trial- Up to 150 clients
- Unlimited users
- 25,000 credits every month
Everything in Agency, plus
- Unused credits roll over
- Priority support
14-day trial with 300 credits, card required. Cancel any time before it ends and you won't be charged.
Compare plans
Every feature, plan by plan
Each plan includes everything in the plan before it.
| Feature | Freelancer | Agency | Powerhouse | Enterprise |
|---|---|---|---|---|
| Limits | ||||
| Clients | 5 | 15–75, in blocks of 15 | Up to 150 | 150+ |
| Users | Up to 2 | Unlimited | Unlimited | Unlimited |
| Credits every month | 1,500 | 4,500 per 15 clients | 25,000 | Custom |
| Unused credits roll over | ||||
| Run the agency | ||||
| Clients, tasks, projects, SOPs and automations | ||||
| Client onboarding links | ||||
| Client portal | ||||
| Mission Control | ||||
| Invoices and client payment processing | ||||
| Estimates and recurring invoices | ||||
| Automatic payment reminders | ||||
| Internal team chat | ||||
| Client and customer chat | ||||
| LeadPulse app | ||||
| Desktop screen recorder app (Mac) | ||||
| Tracking and leads | ||||
| Website tracking | Script | Script and server-side | Script and server-side | Script and server-side |
| Lead attribution | ||||
| Conversion tracking and reporting | ||||
| Client lead notifications | ||||
| Heatmaps | ||||
| Session video recording | Add-on | Add-on | Add-on | |
| Click-fraud protection | Add-on | Add-on | Add-on | Add-on |
| Local SEO and reporting | ||||
| Google and Meta reporting | ||||
| Geo grid scans, audits and reports (credits) | ||||
| Your logo on reports | ||||
| Connect and support | ||||
| Webhooks | ||||
| MCP connection for AI apps | ||||
| Priority support | ||||
Credits
What credits buy
Every action shows its cost before it runs. Across the plans a credit works out to about 1.6–5 cents.
| Action | Credits | |
|---|---|---|
| Google Maps geo grid scan, 61 points | 25 | Standard delivery |
| Google Maps geo grid scan, 61 points — fast | 49 | Priority delivery |
| Google Search geo grid scan, 61 points | 43 | Standard delivery |
| Progress Report (monthly client report) | 150 | |
| Sales Report (full prospect pitch) | 300 | |
| Backlink scan | 40 | |
| Citation scan | 25 |
A normal month for one client
- 5 keywords × 61-point Maps scan125
- Monthly Progress Report150
- Total275
That's why each block of 15 clients on Agency brings 4,500 credits with it: 300 per client, enough for the month with a little room to spare.
| Plan | Credits / month | About per credit |
|---|---|---|
| Freelancer | 1,500 | 3.3¢ |
| Agency (15 clients) | 4,500 | 4.0¢ |
| Powerhouse (credits roll over) | 25,000 | 2.0¢ |
Top-ups and add-ons
Add what you need, when you need it
Credit top-ups
Buy a pack any time, or turn on auto-recharge so you never run dry mid-month. Top-up credits follow your plan's rollover rule, so on Powerhouse and Enterprise they carry over.
1,100
credits
4.5¢ per credit
$49
6,000
credits
3.3¢ per credit
$199
20,000
credits
2.5¢ per credit
$499
65,000
credits
2.3¢ per credit
$1,499
Click-fraud protection
Fraud review on every lead, suspicious-IP suggestions and blocked IPs pushed to Google Ads. Priced by your plan's client limit, never by ad spend. Resell it to clients at your own markup.
- Freelancer (5 clients)5 domains · 5,000 paid clicks/mo$39/mo$49 monthly
- Agency, 15 clients15 domains · 15,000 paid clicks/mo$63/mo$79 monthly
- Agency, 30 clients30 domains · 30,000 paid clicks/mo$79/mo$99 monthly
- Agency, 45 clients45 domains · 45,000 paid clicks/mo$119/mo$149 monthly
- Agency, 60 clients60 domains · 60,000 paid clicks/mo$159/mo$199 monthly
- Agency, 75 clients75 domains · 75,000 paid clicks/mo$199/mo$249 monthly
- Powerhouse (150 clients)300 domains · 150,000 paid clicks/mo$319/mo$399 monthly
Clicks are pooled across your clients. Extra clicks are $25 per 5,000, and protection never pauses.
How it worksSession recordings
On Agency and above. Record visits on a client's site with masked typing and an optional consent banner. Heatmaps are included on Agency and above.
- 30 days of history$15/site/mo
- 60 days of history$25/site/mo
- 90 days of history$35/site/mo
Founding agency offer
The first 25 agencies get 40% off any plan for life, in exchange for a feedback call and a case study. You help shape the product; you keep the price.
Claim a founding spot14-day trial with 300 credits
Enough to onboard a real client, run their first scans and send a Progress Report. A card is required to start; cancel before day 14 and you won't be charged.
Start your trialFAQ
Pricing questions
How does the free trial work?
You get 14 days and 300 credits to try everything, including scans and reports. A card is required to start; cancel before the trial ends and you won't be charged.
What are credits, and what uses them?
Credits pay for anything that costs us money to run each time: geo grid scans, SEO audits and reports, citation scans and backlink scans. Client management, onboarding links, the portal, Mission Control and reporting on connected accounts never use credits, and neither do the LeadPulse app, attribution or chat on Agency and above.
How many credits does a client need?
About 300 a month covers a normal month for one client: five keywords on a standard 61-point Maps scan (125 credits) plus a Progress Report (150). That's why each block of 15 clients on Agency brings 4,500 credits with it.
What if I run out of credits?
Buy a top-up from the Billing page, or turn on auto-recharge so a pack is added when your balance runs low. Top-up credits follow your plan's rollover rule: they carry over on plans that roll credits over and expire at renewal on plans that do not.
Do unused credits roll over?
On Powerhouse and Enterprise, unused plan credits roll over while your subscription stays active. On Freelancer and Agency, plan credits refresh each month. Top-up credits follow the same plan rule: they carry over on plans with rollover and expire at renewal on plans without it.
What changes my bill?
Your plan, the number of clients on Agency, and any top-ups or add-ons you choose.
Can I add team members?
Freelancer includes up to 2 users. Agency, Powerhouse and Enterprise include unlimited users.
Do you charge for client logins?
No. Client portal logins are free on every plan, and LeadPulse app logins are free on Agency and above.
Is white labeling available?
Reports, the portal and onboarding links carry your agency's name and logo, but Agency Pilot isn't resold as white-label software on your own domain.
Can I change plans or cancel?
Yes, any time from the Billing page. Upgrades apply straight away; cancelling stops renewal at the end of the paid period. See the billing and refund policy for details.
Comparing? See vs Leadsie, vs Local Falcon and vs Local Dominator, or read the billing and refund policy.
Start with the plan that fits today
14-day trial with 300 credits. Add clients on Agency in blocks of 15 as you win them.
Evaluate agency software pricing against your service mix
Choose a plan by the work and capacity your agency needs, then estimate the research you intend to run. The plan comparison above separates included features from credit-consuming activities. This matters because managing client work is different from buying fresh research data. A busy reporting month and a month of exploratory scans can have different usage even with the same client count.
Use the current plan cards as the reference for prices and billing intervals. An annual monthly equivalent should be read alongside the annual commitment, rather than treated as a month-to-month charge. Review the selected interval and capacity before starting a subscription. If your requirements need a custom discussion, bring your client count, team structure, and expected usage to the contact page.
Budget discovery work separately from ongoing monitoring
A newly signed client often requires more investigation than a mature account. You may run initial audits, test several keywords, or refine a geo grid before settling on the monitoring schedule. Keep that discovery workload separate from the recurring service estimate. Then check the displayed credit cost before each action, especially when changing grid size, search type, or report scope.
The most useful budget is one your account manager can explain. Define the regular research cadence, decide how unexpected investigation is approved, and review the balance during delivery. Compare actual usage with the estimate after a representative month. This turns credits into an understood operating cost instead of a surprise at the end of the reporting cycle.
Create a plan comparison using two workload scenarios
Build a normal-month estimate and a heavier-month estimate. In the normal case, include the recurring scans, reports, and other research your service promises. In the heavier case, add a plausible event such as onboarding several clients or investigating a new location. Use current action costs and the relevant plan allowance. Keep plan eligibility, client capacity, optional add-ons, and research credits as separate lines so one figure does not conceal another requirement. Check the selected billing interval as part of the comparison.
Review which scenario happens most often and how you would approve extra usage. A large allowance is useful only in the context of the work you expect to perform, while a smaller allowance may require a deliberate top-up plan. Include the applicable rollover policy when considering unused balances. Do not assume a purchased pack has the same future treatment on every subscription. After a representative month, compare the estimate with actual delivery and revise the assumptions that were wrong. The objective is a plan choice you can explain using your own service mix, rather than choosing solely from the lowest displayed price or the largest credit number on the page.
Frequently asked questions
How should I choose between a plan and extra credits?
Start with required features, client capacity, and user limits; credits alone do not describe the plan. Then estimate research usage and compare the available allowance or top-ups. If a feature is essential, choose a plan that includes it rather than assuming a credit purchase unlocks every capability.
What should I include in a monthly usage estimate?
Count planned scans, audits, reports, and other credit-consuming research. Separate recurring checks from onboarding investigation and exceptional work. Use the pricing examples as examples, then inspect the cost shown for your actual settings. Client workloads differ, so a single average should not replace your own service plan.
Does a larger grid affect the research budget?
Grid settings affect the work required for a scan, and the action shows its cost before running. Choose coverage that answers the client’s question. Increasing detail without a clear purpose can spend more credits without changing a decision. Keep comparison settings consistent when monitoring the same area over time.
How can I compare annual and monthly billing fairly?
Compare the total commitment for the interval you choose, not only the displayed monthly equivalent. Consider how certain you are about client capacity and adoption. Review the checkout terms and billing policy before subscribing. A plan can be appropriate operationally while a different billing interval better fits your agency’s cash planning.
Do client logins need a separate seat budget?
Client portal logins are free on every plan, and LeadPulse client access is included on Agency and above according to the plan information. Agency team user limits are a different consideration. Check the matrix for the plan you intend to use and distinguish staff access from client-facing access.
How should I plan the trial workload?
Choose a representative client and a few tasks that answer your purchase questions. The trial allowance is intended for practical evaluation, so inspect action costs before running broad research. Include the client experience and a team handoff. A focused trial can teach more than spending the allowance on unrelated scans.
Will unused top-up credits always carry forward?
Top-up treatment follows the plan’s rollover policy. On a non-rollover plan, unused purchased credits expire at renewal; on a rollover plan they carry forward while the applicable subscription conditions hold. Review the current billing policy and account details before purchasing a large pack or relying on a future balance.
Should I include optional add-ons in my comparison?
Include an add-on when your intended workflow requires it. Read the scope and price shown on this page, then add that cost to the subscription and research estimate. Leaving a required add-on out of the comparison can make one option look less expensive than the process you actually need.
Can I estimate costs from client count alone?
Client count helps determine capacity, but it does not describe every research workload. A multi-location client with frequent scans can differ from a simple account with occasional reporting. Build the estimate around deliverables and settings as well as client count, then review actual usage before expanding the service.
How should I cost a new local SEO package?
List the recurring work you promise, the research needed to support it, and the staff effort to interpret and communicate results. Add the relevant software usage rather than copying a competitor’s retail package. The resource on pricing local SEO provides a framework for turning that delivery scope into an agency price.
What is the risk of running every available audit?
It may consume credits and create a large review burden without answering a useful question. Start with the client’s objective and the evidence needed to choose work. Add an audit when it resolves a specific uncertainty. More output is not automatically a better deliverable or a better use of the service budget.
How do I prepare a question about higher limits?
Send your expected client count, number of users, key features, research cadence, and any contractual requirement. Explain whether the need is immediate or projected. A concrete workload helps the team discuss a suitable option. Avoid including client credentials or sensitive customer information in a pricing enquiry.
Should I cancel existing subscriptions during the trial?
Keep essential delivery tools until you have verified the replacement workflow and access to historical information. Record which subscriptions would remain after adoption. Your savings estimate should reflect that final combination. A careful overlap during evaluation is different from assuming every current product can be removed immediately.
How can my team keep usage predictable?
Agree on standard scan settings and reporting cadence for each service, and decide who approves exceptions. Review usage against the client work performed. The action cost provides a check before research runs. Revisit the service assumptions when a client adds locations, changes objectives, or requires substantially more investigation.
Where do I check cancellation and refund details?
Read the billing policy linked from this site and review the current account’s Billing page. Pricing summaries explain the product model but do not replace the full policy or a custom agreement. If a particular renewal or charge is unclear, contact support with the account and relevant date, without sending payment credentials.
