For PPC agencies
Prove the ads made money — and stop paying for clicks that never could
Clients don't renew on click-through rate. They renew when they can see the jobs the ads produced. Agency Pilot connects the ad accounts, tags every lead with its click, turns sold jobs into ROAS, feeds them back to Google and Meta, and weeds out the clicks that were never customers.
The problem
What actually slows you down
Not the work itself — the administration around it.
- "The leads from Google are rubbish."
- Every lead carries its campaign, keyword, match type and click, plus a fraud review — throwaway email, fake number, datacenter IP, a form filled in two seconds. You can show which leads were bad, why, and which campaign they came from.
- Nobody tells you which leads became jobs
- Clients mark leads won and record the job value from their portal or phone in seconds. Sales are matched to customers by phone and email, so repeat work and lifetime value add up without a CRM integration project.
- Smart Bidding is optimising for form fills
- Turn on sending and every recorded sale goes back to Google Ads as an offline conversion and to Meta as a Purchase event, retried automatically. The algorithms learn what a customer looks like, not a form.
- Competitors and bots click the ads
- Repeat clickers, VPNs, proxies, datacenters and headless browsers are flagged on every paid visit; block them and they go straight into the client's Google Ads IP exclusions.
- Access takes a week of emails
- One onboarding link invites you to Google Ads at Standard and assigns your business portfolio as a partner on the Meta ad account — plus Analytics, Tag Manager and Merchant Center — without a password.
What you get
The parts that matter for this work
One-link access
Google Ads, Meta, GA4, Tag Manager, Merchant Center, TikTok and LinkedIn on one onboarding link.
Lead attribution
Channel, campaign, keyword, click ID and landing page on every lead, first touch and last.
Sold-job ROAS
Revenue, ROAS and ROAS on new customers per client, sent back to Google Ads and Meta.
Click-fraud protection
Suspicious clicks flagged and blocked IPs pushed to Google Ads exclusions.
Mission Control
Every client's spend, leads, CPL and revenue, with ads-not-spending and CPL-up alerts.
Client portal and app
Clients see leads arrive, record sales and see their ROAS on their phone.
In practice
A month with an ads client
The loop that turns ad spend into a renewal.
- 1
Connect
Send the onboarding link. Google Ads, Meta and Analytics connect; your agency is invited and assigned as a partner.
- 2
Tag
Install the tracking script (or publish it through Tag Manager). Every lead from now on carries its click and campaign.
- 3
Close the loop
The client marks leads won and records job values from their phone. Sales flow back to Google Ads and Meta.
- 4
Protect
Review flagged clicks weekly, block the worst, and let Google Ads exclusions update themselves.
- 5
Show the return
Mission Control and the client's dashboard show spend, leads, revenue and ROAS for the month — no spreadsheet.
Show clients revenue, not clicks
Start a 14-day trial with 300 credits, connect one ads client and install the script today.