Local SEO
Turn local SEO evidence into an action plan
Use scan analysis and graded audits to prioritize investigation, assign work and explain recommendations. Keep the measured evidence attached to each decision.
Reviewed by Agency Pilot ·
Explore plans and trial creditsSee the workflow in Agency Pilot
Begin with a defined business problem
Choose whether the question concerns map coverage, profile completeness, website health or a competitor gap. Run the relevant scan or audit and verify its inputs. Analysis is more useful when it answers a specific service decision than when it produces a long list of generic optimizations. Retain the collection context so another account manager can review the recommendation.
Check the recommendation against the evidence
Agency Pilot combines measured report data with explanatory analysis. Inspect the source findings before accepting a recommendation, especially when it affects client budget or a public claim. Modeled traffic value and recorded revenue have different meanings. Do not present either an AI explanation or an audit grade as a guaranteed business outcome.
Make the plan operational
Select a small number of actions with owners, dependencies and completion checks. Use tasks and projects to track the work, then review comparable evidence after implementation. An audit is not an automatic website editor or listing-correction service. If a change requires client approval or external account access, include that step in the plan rather than reporting the recommendation as completed work.
Frequently asked questions
Does AI analysis change the website automatically?
No. The documented scan and audit workflow produces evidence and recommendations. Implementation is a separate action requiring the appropriate access and review.
Are report grades invented by AI?
The audit system calculates grades and figures from its data. Explanatory text should be checked against that evidence, and numerical claims should retain their source context.
What is a useful first action?
Choose a confirmed issue with a clear owner and a practical completion check. A correct phone number or broken service-page link can be more actionable than an unverified broad ranking hypothesis.