Integrations · Ad platforms
Get access to a client's TikTok Ads account
TikTok shares ad accounts between Business Centers. Your client signs in with TikTok on the link, then follows the steps shown to add your Business Center as a partner and assign the advertiser account at the permission you chose.
TikTok Ads at a glance
- How access is granted
- Guided. The client adds your Business Center as a partner; the link shows your Business Center ID and the permission.
- Permissions you can request
- Analyst, Operator or Admin.
- What your client needs
- Admin on their TikTok Business Center.
- What you need
- Your agency's TikTok Business Center ID, set once under Onboarding → Connected accounts.
What your client does
On the onboarding link you send. No password is ever asked for or shared.
- 1
Signs in with TikTok on the link so the advertiser account is identified.
- 2
Opens TikTok Business Center, goes to Users, then Partners, and clicks Add partner.
- 3
Enters your Business Center ID from the link, selects the advertiser account and the permission the link names.
- 4
Marks the step done so you're notified.
TikTok permissions for a partner
| Role | What it allows | On an Agency Pilot link |
|---|---|---|
| Admin | Full management of the ad account, including finances. | Offered — rarely needed |
| Operator | Create and manage campaigns and ads. | Offered — the usual choice |
| Analyst | See ad data and reports only. | You can pick it |
The TikTok Business Center steps
- 1
Sign in to business.tiktok.com.
- 2
Open Users (or Members) and choose Partners.
- 3
Click Add partner and enter the agency's Business Center ID.
- 4
Choose the advertiser account to share, set the permission, and confirm.
Removing access later
- 1
Business Center → Partners → the agency → remove the partner or the shared asset.
TikTok Ads: common questions
- Why isn't TikTok automatic?
- TikTok's API doesn't let an app add a partner on the client's behalf. The link removes the guesswork: your Business Center ID and the exact permission are on screen.
- Can I use Spark Ads with this access?
- Spark Ads use a separate authorization code from the creator's post. Ad account access lets you run them once you have the code.
Get TikTok Ads access without chasing logins
One onboarding link covers every platform your client uses. Start a free trial and send your first link today.
Plan TikTok Ads partner access around the delivery work
An access request is easiest to approve when the client understands the work it enables. For TikTok Ads, start with the TikTok advertiser account the client intends to share through Business Center. Write down the first task your team will perform and the person responsible for it. A reporting review, a configuration change and ongoing management can require different permissions. Put that purpose in the onboarding brief before sending the link, so the client has a concrete reason to approve the request and knows who to contact if something is unclear.
The intended recipient is the agency TikTok Business Center identified by its Business Center ID. Check that identity with the person who will actually do the work. An account name alone can be ambiguous when an agency has several teams or the client has several businesses. Record the intended asset and recipient together. This small preparation step makes a later missing-access question much easier to resolve because both parties can compare what was requested with what was granted. It also helps the next account manager understand why the connection exists.
A practical TikTok Ads handover example
Illustrative example: A short-form video agency could request Operator while a client retains responsibility for billing and creator agreements. Before planning a Spark Ads campaign, confirm the separate creator authorization and the destination page. Completing the partner step only resolves the advertiser-access portion of that plan.
For the short-form campaign example, record the client advertiser ID, receiving agency Business Center and granted Operator role. Have the media buyer open the advertiser before marking the partner step verified. Assign separate owners to the creator authorization, approved destination page and campaign budget. The client’s completion signal closes their instruction step; the agency’s account check establishes usable access. Keeping those milestones separate makes it clear whether launch is waiting on a missing partner assignment, an unavailable creative authorization or an ordinary client approval.
Separate account access from a successful implementation
Partner access does not supply a creator’s Spark Ads authorization or guarantee that every creative asset is usable. Campaign access and content authorization need separate checks.
After access is available, agree a small, observable first task in TikTok Ads. For a review engagement, that might be opening the expected account information and documenting what will be assessed. For implementation work, it might be locating the intended setting without changing it yet. Do not test a permission by making an unnecessary live change. If a real change is required, use the client’s agreed approval process and record what you changed, why it was needed and how the result will be checked.
Keep the TikTok Ads connection useful after onboarding
Record the advertiser identity, approved role and person who verified access. Keep launch approvals and creative permissions with the campaign brief so they are not confused with Business Center membership.
Revisit the access arrangement when the scope changes, the client adds another business asset or the delivery team changes. Ask whether the existing permission still matches the work and whether someone who no longer serves the client still has access. Keep the review proportionate: a small one-off project may need only a clear closing check, while ongoing management benefits from a repeatable review point. The useful outcome is a current record of who can do what on the intended TikTok Ads asset, with the business owner able to understand that record.
Frequently asked questions
What should I confirm before requesting TikTok Ads access?
Confirm the TikTok advertiser account the client intends to share through Business Center. Ask the client to identify the account they actually use for the work in scope, rather than choosing from a familiar-looking name. Also agree whether the immediate objective is assessment, configuration or ongoing delivery. These details determine which permission is reasonable and what your team will check afterward. If the client is unsure which asset belongs to the project, resolve that ownership or account-selection question before they approve access to an unrelated account.
Who should complete the client side of the request?
The request needs an administrator of the client TikTok Business Center. Send the instructions to that person or ask the client to involve them. A staff member who can read a dashboard may still lack permission to invite an agency. Repeating the same request with the same insufficient role will not fix that distinction. The authorized person should review the requested asset, recipient and permission before proceeding, and retain their own independent access after the agency is added.
Which TikTok Ads permission is appropriate for the work?
Analyst supports reporting review, Operator supports campaign management, and Admin is broader. Choose the permission required by the engagement rather than automatically asking for Admin. Start by naming the actions the agency must carry out, then match the role to those actions. If the team only needs to inspect TikTok Ads, explain why a viewing role may be sufficient. If a later task requires more authority, make that a deliberate scope decision with the client. Avoid requesting the broadest available role simply to prevent a possible future question; the current engagement should explain the permission being requested.
Is this an automatic grant or a guided client step?
The client follows the displayed Business Center partner steps, enters the agency ID, assigns the advertiser account and marks the step done. This is a guided action performed by the client. Read the status in the context of that workflow. An invitation, a client confirmation and usable TikTok Ads access are related milestones, but they do not always happen at the same moment. Assign responsibility for the next step before marking delivery as ready. This prevents an agency teammate from arriving at a scheduled task and discovering that a required acceptance or platform action is still outstanding.
Which agency identity should receive access?
Use the agency TikTok Business Center identified by its Business Center ID. Verify it before creating or sending the onboarding request, especially when the agency works through more than one account. Ask the actual recipient to confirm the identity they will sign in with. A forwarded email or a similar display name is not reliable proof that the correct account has been added. For a staffing change, arrange the replacement person’s appropriate access and remove obsolete assignments through the relevant platform process.
How do we verify that onboarding is complete?
After the platform action, open the agency Business Center and confirm the advertiser account and granted permission before scheduling campaign work. Record who performed that check and whether any required work remains blocked. Prefer a harmless viewing check over an unnecessary live edit. If a teammate cannot reach the asset, compare the actual recipient and role with the original request before asking the client to start again. Completion should mean the right person can reach the intended asset with the agreed capability, rather than only that a message or notification was received.
Does connecting TikTok Ads also connect reporting?
The described TikTok integration organizes partner access. It does not establish an automatic TikTok campaign-reporting feed in Agency Pilot. Keep the client’s reporting expectation explicit in the service brief. If a metric is needed for a report, identify its source, date range and definition before promising that it will appear. A successful access step establishes only the capabilities described for this particular integration. It should not be used as evidence that another platform, a separate dataset or an unrelated source of business results has also been connected.
What should we check if the requested account is unavailable?
If the agency cannot find the account, compare both Business Center IDs and the specific advertiser assignment. A client confirmation should be followed by verification of the actual shared asset. Start with account identity and authority because those determine what the client can share. Write down the exact stage where the flow stopped rather than repeatedly recreating the same request. If TikTok Ads shows an account-specific restriction, the appropriate platform administrator may need to resolve it first. Avoid broadening permissions or switching to another asset just to make a completion indicator appear; verify the intended account instead.
Does TikTok completion confirm automatic partner assignment?
No. This integration guides the client through adding the Business Center partner and assigning the advertiser account. The client’s completion tells the agency that they performed the step. Open the agency Business Center and verify the actual shared advertiser before depending on that access. If it is absent, compare the Business Center ID and asset assignment rather than treating a checkbox as a platform verification.
Is the agency Business Center ID the same as the advertiser ID?
They identify different parts of the arrangement. The Business Center is the receiving partner, while the advertiser account is the asset the client shares. Keep both identities clear in the handover note. If an account cannot be found, confirm that the client entered the correct agency Business Center ID and selected the intended advertiser, especially when the business operates several accounts.
Does partner access supply Spark Ads authorization?
No. The product describes Spark Ads authorization as a separate code from the creator’s post. Advertiser access enables campaign work within the granted role, but the content authorization must also be available when that format is used. Include it as a distinct dependency in the campaign plan and avoid promising a launch solely because the Business Center partner step has been completed.
Which permission suits an external campaign operator?
The documented Operator role covers creating and managing campaigns and ads. Analyst is for reviewing data, while Admin is broader and includes finances. Choose according to the actual assignment and client agreement. If the agency only prepares an audit, it should not request campaign authority merely because a later project might involve management. Review the permission when the scope actually changes.
What belongs in a TikTok launch-readiness check?
Verify the intended advertiser account, the operator’s actual access, approved creative, the destination page and any separate authorization needed for the selected ad format. Confirm who approves the budget and who can change campaign settings. These checks are an agency workflow recommendation. The onboarding guide resolves the partner-access part of readiness; it does not independently certify the entire campaign as ready to launch.
How do we end access when the engagement finishes?
Remove the partner or advertiser assignment in the client Business Center. Review separate creator permissions and other campaign arrangements according to the engagement handover plan. Agree a handover point before removing access that is still needed to finish approved work. Confirm the business retains the people and permissions it needs after the agency leaves. Keep permission removal separate from decisions about delivered work or historical reporting data; those are different questions. Record which TikTok Ads assignments were removed and which, if any, remain for an explicitly agreed support period, with a clear owner for the final review.
What is a sensible next step after verifying TikTok Ads access?
Open the intended advertiser from the agency Business Center and review the approved campaign brief. Verify creative availability, the destination page and any separate Spark Ads authorization before scheduling the launch. Confirm who approves the budget and who operates the campaign. The guided integration addresses partner access; a useful first delivery check establishes whether the specific campaign dependencies are available rather than assuming the completed client step also supplies content rights or a reporting feed.
