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Agency Pilot

Integrations · Ad platforms

Get access to a client's LinkedIn ad account

Guided step for the client

LinkedIn gives ad account access to individual LinkedIn members. Your client signs in with LinkedIn on the link, then adds each person you listed in Campaign Manager at the role you chose. The link shows them exactly who and what.

LinkedIn Ads at a glance

How access is granted
Guided. The client adds each LinkedIn profile you listed in Campaign Manager.
Roles you can request
Viewer, Creative manager, Campaign manager or Account manager.
What your client needs
Account manager on the ad account.
What you need
The LinkedIn profiles of the people who need access, set once under Onboarding → Connected accounts.

What your client does

On the onboarding link you send. No password is ever asked for or shared.

  1. 1

    Signs in with LinkedIn on the link.

  2. 2

    Opens Campaign Manager and selects the ad account.

  3. 3

    Opens Manage access from the account menu, clicks Add user and searches for each person listed on the link.

  4. 4

    Sets the role the link names, saves, and marks the step done.

LinkedIn ad account roles

RoleWhat it allowsOn an Agency Pilot link
Account managerEverything, including managing users and account settings. Offered — rarely needed
Campaign managerCreate and manage campaigns and see reports. Offered — the usual choice
Creative managerCreate and edit ads. You can pick it
ViewerSee campaigns and reports. You can pick it
Billing adminPayment methods and invoices.Never offered

The Campaign Manager steps

  1. 1

    Sign in to linkedin.com/campaignmanager and select the ad account.

  2. 2

    Open the account menu (the account name or the three dots) and choose Manage access.

  3. 3

    Click Edit, then Add user to account, and search for the person.

  4. 4

    Choose their role and click Save.

Removing access later

  1. 1

    Campaign Manager → Manage access → Edit → remove the person → Save.

LinkedIn Ads: common questions

Can a company be added instead of people?
LinkedIn ad accounts grant access to members, not companies. List everyone at your agency who needs access and each is added.
Which role should an agency ask for?
Campaign manager covers building and running campaigns. Account manager is only needed if you manage users for the client.

Get LinkedIn Ads access without chasing logins

One onboarding link covers every platform your client uses. Start a free trial and send your first link today.

Plan LinkedIn Campaign Manager agency access around the delivery work

An access request is easiest to approve when the client understands the work it enables. For LinkedIn Ads, start with the LinkedIn Campaign Manager ad account covered by the agency engagement. Write down the first task your team will perform and the person responsible for it. A reporting review, a configuration change and ongoing management can require different permissions. Put that purpose in the onboarding brief before sending the link, so the client has a concrete reason to approve the request and knows who to contact if something is unclear.

The intended recipient is each individual LinkedIn member profile listed for the agency team. Check that identity with the person who will actually do the work. An account name alone can be ambiguous when an agency has several teams or the client has several businesses. Record the intended asset and recipient together. This small preparation step makes a later missing-access question much easier to resolve because both parties can compare what was requested with what was granted. It also helps the next account manager understand why the connection exists.

A practical LinkedIn Ads handover example

Illustrative example: A B2B agency could add a media buyer as Campaign manager and an analyst as Viewer. When staffing changes, the client needs a clear list of individual profiles to remove and add. Keeping that roster current prevents an accepted request for one person from being mistaken for access for the entire agency.

For the buyer-and-analyst example, keep two named profile entries with their intended roles and individual verification results. Ask each teammate to open the correct Campaign Manager account using their own login. If one cannot enter, compare that person’s profile assignment rather than repeating the entire team request. List company Page access separately when required for the engagement. The client should receive a precise follow-up naming the missing profile or capability, while the verified analyst can proceed with the agreed review work.

Separate account access from a successful implementation

An ad-account role does not establish every permission needed for a company Page or other LinkedIn asset. Confirm any separate publishing or brand responsibilities before planning delivery.

After access is available, agree a small, observable first task in LinkedIn Ads. For a review engagement, that might be opening the expected account information and documenting what will be assessed. For implementation work, it might be locating the intended setting without changing it yet. Do not test a permission by making an unnecessary live change. If a real change is required, use the client’s agreed approval process and record what you changed, why it was needed and how the result will be checked.

Keep the LinkedIn Ads connection useful after onboarding

Maintain a profile roster with role and purpose for each person. Review the account and campaign scope before creative changes, and keep the client’s approval of messaging separate from Campaign Manager permissions.

Revisit the access arrangement when the scope changes, the client adds another business asset or the delivery team changes. Ask whether the existing permission still matches the work and whether someone who no longer serves the client still has access. Keep the review proportionate: a small one-off project may need only a clear closing check, while ongoing management benefits from a repeatable review point. The useful outcome is a current record of who can do what on the intended LinkedIn Ads asset, with the business owner able to understand that record.

Frequently asked questions

What should I confirm before requesting LinkedIn Ads access?

Confirm the LinkedIn Campaign Manager ad account covered by the agency engagement. Ask the client to identify the account they actually use for the work in scope, rather than choosing from a familiar-looking name. Also agree whether the immediate objective is assessment, configuration or ongoing delivery. These details determine which permission is reasonable and what your team will check afterward. If the client is unsure which asset belongs to the project, resolve that ownership or account-selection question before they approve access to an unrelated account.

Who should complete the client side of the request?

The request needs a client with Account manager access to the ad account. Send the instructions to that person or ask the client to involve them. A staff member who can read a dashboard may still lack permission to invite an agency. Repeating the same request with the same insufficient role will not fix that distinction. The authorized person should review the requested asset, recipient and permission before proceeding, and retain their own independent access after the agency is added.

Which LinkedIn Ads permission is appropriate for the work?

Viewer supports review, Creative manager supports ad creation, Campaign manager supports campaigns, and Account manager includes broader account administration. Billing admin is not an offered link role. Start by naming the actions the agency must carry out, then match the role to those actions. If the team only needs to inspect LinkedIn Ads, explain why a viewing role may be sufficient. If a later task requires more authority, make that a deliberate scope decision with the client. Avoid requesting the broadest available role simply to prevent a possible future question; the current engagement should explain the permission being requested.

Is this an automatic grant or a guided client step?

The client follows the Campaign Manager instructions and adds each listed LinkedIn profile at the chosen role. This is a guided user-addition process rather than a Meta-style business-portfolio partner grant. Read the status in the context of that workflow. An invitation, a client confirmation and usable LinkedIn Ads access are related milestones, but they do not always happen at the same moment. Assign responsibility for the next step before marking delivery as ready. This prevents an agency teammate from arriving at a scheduled task and discovering that a required acceptance or platform action is still outstanding.

Which agency identity should receive access?

Use each individual LinkedIn member profile listed for the agency team. Verify it before creating or sending the onboarding request, especially when the agency works through more than one account. Ask the actual recipient to confirm the identity they will sign in with. A forwarded email or a similar display name is not reliable proof that the correct account has been added. For a staffing change, arrange the replacement person’s appropriate access and remove obsolete assignments through the relevant platform process.

How do we verify that onboarding is complete?

After the platform action, have each named teammate open the intended ad account with their own LinkedIn login and verify the account identity and permitted work. Record who performed that check and whether any required work remains blocked. Prefer a harmless viewing check over an unnecessary live edit. If a teammate cannot reach the asset, compare the actual recipient and role with the original request before asking the client to start again. Completion should mean the right person can reach the intended asset with the agreed capability, rather than only that a message or notification was received.

Does connecting LinkedIn Ads also connect reporting?

The integration described here coordinates account access. It does not promise automatic LinkedIn campaign-data imports into the Agency Pilot dashboard. Keep the client’s reporting expectation explicit in the service brief. If a metric is needed for a report, identify its source, date range and definition before promising that it will appear. A successful access step establishes only the capabilities described for this particular integration. It should not be used as evidence that another platform, a separate dataset or an unrelated source of business results has also been connected.

What should we check if the requested account is unavailable?

If a person is not found, check the exact member profile with the agency instead of choosing a similar name. If access is incomplete, inspect each individual user rather than assuming the whole team was added. Start with account identity and authority because those determine what the client can share. Write down the exact stage where the flow stopped rather than repeatedly recreating the same request. If LinkedIn Ads shows an account-specific restriction, the appropriate platform administrator may need to resolve it first. Avoid broadening permissions or switching to another asset just to make a completion indicator appear; verify the intended account instead.

Why does the request identify LinkedIn profiles instead of just an agency name?

The documented guided flow asks the client to add the specified individual LinkedIn members. A company name alone does not identify which people should receive those account roles. Confirm the exact profiles with the delivery team before sending instructions, especially for common names. After the client adds them, each person should verify access using their own login rather than assuming a colleague’s successful check covers everyone.

Can the creative specialist and analyst have different responsibilities?

Yes. Plan the responsibilities before choosing and arranging the appropriate roles. The documented roles distinguish creative work, campaign management, viewing and broader account administration. Keep a clear person-to-task roster, and verify the final assignments in Campaign Manager. If the onboarding request needs a more tailored arrangement than one selected role provides, make the required client actions explicit instead of assuming every person should receive broad control.

Is company Page access included with Campaign Manager?

Do not assume it is. The described integration concerns the ad account and its named users. If the project includes Page administration or publishing responsibilities, identify the required separate permissions and authorized client contact. A media buyer’s ability to open Campaign Manager is not proof that the same person can perform every Page-related task required by the content or brand team.

Should we ask for Account manager for every teammate?

Use it only where the person’s responsibilities justify broader administration. Campaign manager covers campaign work, Creative manager covers creative work, and Viewer supports review as described in the role table. Keeping roles tied to real tasks helps the client understand the request and makes a later access review more straightforward. Reassess when the assignment changes rather than broadening every account role preemptively.

What changes when a named agency employee leaves the project?

Update the individual roster and arrange removal of access the person no longer needs. If a replacement requires access, have that specific profile added and verify it before handing over dependent work. The client should receive clear names and roles, not a vague request to “update the agency.” Review any separate Page permissions for the same people so the personnel change is handled consistently.

How do we end access when the engagement finishes?

Remove the relevant people from Campaign Manager access management. Review any separate company Page permissions for the same individuals as part of the personnel handover. Agree a handover point before removing access that is still needed to finish approved work. Confirm the business retains the people and permissions it needs after the agency leaves. Keep permission removal separate from decisions about delivered work or historical reporting data; those are different questions. Record which LinkedIn Ads assignments were removed and which, if any, remain for an explicitly agreed support period, with a clear owner for the final review.

What is a sensible next step after verifying LinkedIn Ads access?

Have the named delivery team review the correct Campaign Manager account and confirm the division between analysis, creative preparation and campaign changes. Record any separate company Page dependency and its authorized client contact. Before changing ads, align the creative approval and budget decision with the client brief. The next useful step is a task assigned to a verified individual profile; a colleague’s successful login is not enough evidence that every required person can perform their part.