# Local SEO delivery checklist
Prepared by Agency Pilot · 2026-10-15
Editable worksheet, not a ranking guarantee.

Client: 
Location: 
Reviewer: 
Review date: 

## Business identity and access
- [ ] Verify name, address, phone, website and service area with the client.
- [ ] Identify the correct Business Profile and account owner.
- [ ] Record required access, pending requests and approvers.
- [ ] Check material inconsistencies on relevant citation sources.

## Website and customer journey
- [ ] Verify HTTP response, crawl directives and canonical on key pages.
- [ ] Review unique titles, useful headings and contextual internal links.
- [ ] Check visible contact facts and accurate structured data.
- [ ] Test the contact journey on desktop and mobile.
- [ ] Confirm sitemap URLs are canonical, indexable and successful.

## Visibility baseline
- [ ] Record query, business, source, coordinates, spacing and depth.
- [ ] Inspect point-level rankings and top-three coverage.
- [ ] Label estimates separately from recorded leads and sales.

## Action register
| Finding and source | Owner | Approved action | Completion check | Status | Verified date |
| --- | --- | --- | --- | --- | --- |
| | | | | | |

## Client review
- [ ] Summarize completed work, observations and remaining uncertainty.
- [ ] Agree the next action and review date.
- [ ] Preserve the original baseline for comparison.